The Peninsula Hotels brand loves art. So when October rolled around, Breast Cancer Awareness Month, they decided to bring attention to the matter through, well, art. Enter the Art of Pink charitable program.
In New York, the intersection of 5th Avenue and 55th Street came alive in electric pinks and reds on October 1 when the public art installation of Grimanesa Amorós’ Pink Lotus came online.
The Peruvian artist’s large-scale work will be on display through November 15.
Here’s what The Peninsula New York had to say about Pink Lotus: “In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York’s landmark Beaux-Arts façade. The installation activates the entrance of the hotel on 55th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main façade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth.
As in all of her work, Amorós’ PINK LOTUS has created a dialogue with the existing architecture and the history of the site. The dramatic composition provides the public with a unique visual experience created by the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are certain to make the PINK LOTUS one of the highlights of The Art of Pink.”
How guests and visitors can contribute:
Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public. For more information on PINK LOTUS, visit www.peninsula.com/newyork.
Additionally, the hotel is once again supporting Peninsula in Pink with a collection of initiatives including Gotham Lounge’s Pink Afternoon Tea and a bespoke cocktail, known as the Pink Lotus, which is available at all dining outlets throughout the month of October. Guests can also take advantage of a number of specialty pink packages at The Peninsula Spa, including a Touch of Pink manicure, pink body scrubs, massages, facials and more.
There are more Art of Pink installations to be seen, including Alchemy (pictured above) from Korean contemporary artist Choi Jeong Hwa at The Peninsula Chicago.
Not to be left out — Rose (pictured above) at The Peninsula Beverly Hills, a painting from Alexandre Renoir, works from fashion photographer Chen Man at The Peninsula Shanghai and French sculptor Nathalie Decoster at The Peninsula Paris and Chinese contemporary artist Qin Feng at The Peninsula Beijing.
The Art of Pink campaign “builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to ground-breaking art by established global masters and emerging local artists.” We can’t think of a better reason to pay a visit to these illustrious hotels!
To learn more about The Peninsula Hotels and Art of Pink initiative visit http://www.peninsula.com/en/default.