Self Love

We love Self magazine. Turns out, they love us, too! Here’s what they had to say about us yesterday on their FLASH: What’s New Now blog:


byAlexandra Samuel

at 11:30 AM

New Line We Love: Daily Concepts


Confession: I am totally grossed out by loofahs. Something about them makes me think of germ infestation more than, let’s say, cleanliness — even when they’re brand new. (Have you guys seen them just hanging out in drugstore aisles? Nasty.) I think we could go so far as to call me loofaphobic. (Which sucks, because they’re kinda great at exfoliating.) But, my awesome editor Rachel spotted a new line that totally saves me from my newly dubbed phobia: Daily Concepts, a line of four different shower scrubbers that totally reinvent the loofah, something I never thought could be reinvented.

First cool point: These under-$20 shower accessories have a built-in antimicrobial that cuts way down on the bacteria, mold and mildew that love to set up shop on shower sponges, loofahs and scrubbers. Bonus? The soy-based foam layer, underneath the nylon scrubbers, is actually designed to create a richer lather from your body wash. Not bad, right?!

But the best part? They have freaking expiration tags that fade when it’s time to toss ’em (after about 90 days, or three months). Now that is simply genius. Because honestly, who can really remember how old their loofah is?

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Thanks. Alexandra and Self! Nothing like being antimicrobial and anti-phobia!

Want to read more goodness from Self magazine? Visit their website at

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Daily Concepts (Industrias T. Taio)

915 W. Venice Blvd. Los Angeles, California. 90015 T. (323) 938-8886

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