Daily Concepts’ fearless leader, Emilio is an admitted clean freak, as well as a bath and shower expert. Where he came up with the idea for the scrubbers label indicators? The shower, naturally. Born and raised in Mexico City, Emilio joined his family business – the leading bath accessory company in Mexico – in 1993. He moved to Los Angeles in 2006, where he lives with wife Joanne, DC mascots Tala and Rocco, and, Daily Concepts’ most recent member, beloved daughter Terrie. Emilio’s brain works overtime in the shower, coming up with new products for Daily Concepts, or belting out the lyrics of favorite songs.
Colleen Mathis heads up the New York division of Y Communications and Consulting, Daily Concepts PR Firm. Colleen has nearly 10 years in the PR field and has worked with an assortment of high-profile beauty and luxury good brands over the years. In her spare time Colleen loves to cook, travel and use her Daily Concepts Body Scrubber!
A well-respected public relations leader, Yvette Masterson has an outstanding reputation for driving sales through creative marketing, execution of strong editorial placement and negotiation skills resulting in solid partnerships.
Yvette has over 20 years of extensive public relations experience and has significantly enhanced the images of some of today’s leading brands. Starting in 1987 with Federated Department stores, Yvette worked in such roles as fine jewelry buyer, cosmetics buyer, and regional public relations manager. After a successful 11-year career with Federated / Macy’s West, Yvette was hired to further develop and manage global public relations for Benefit Cosmetics. Yvette utilized her vast connections and industry knowledge to found Y Public Relations L.L.C. (now Y Communications & Consulting Inc.) in 2001.
Richie is a professional innovator who promotes the Daily Concepts’ brand. Which of course makes sense when hearing about his favorite place to innovate – the shower. Quite the multi-tasker, Richie’s adept at mastering the knowledge, skills and courage to lead the innovation-focused strategies, projects, and people at Garcoa Inc.